Job Details

Skills Required: Sale

Educational Requirements:

• Bachelor Degree

Experience:

• 2 Years

Job Description:

KEY ACCOUNTABILITIES

 - Coordinate media calendar based on product launches, promotions, and seasonal trends 

- Collaborate with the sales team to understand goals, offers, and target customers 

- Work with designers and copywriters to deliver high-performing ads 

- Track KPIs and prepare weekly/monthly performance reports 

- Develop and execute media plans to support sales campaigns across platforms (c.g., Facebook, TikTok, YouTube Xiaohongshu. wechat) 

- Supervise ad content creation (graphics, video, captions) and ensure alignment with brand guidelines as below content: Douyin / TikTok

 - A real record: How a truckload of cement gets delivered to a construction site/ A Day in the life of a transport driver/Full process of lifting and installing steel rebar Facebook - Company introduction/ Customer testimonials/Transport qualifications / case studies/ Promotional graphics/Contact button Xiaohongshu / Zhihu

 - How to choose a reliable transport company? /The pitfalls of building material transportation/ Educational soft advertising to enhance industry authority YouTube 

- Long-form, documentary-style videos, e.g., / The people and vehicles behind a construction transport project WeChat Video Channel 

- Share the same content as TikTok/ Can link to WeChat public account and offline promotional business cards

 JOB REQUIREMENTS 

- Bachelor's degree in marketing, Communications, Media, or related field. 

- 2-4 years of experience in digital media operations or social media marketing.

 - Proven experience managing TikTok, Facebook, Xiashongshu, and Zhushu accounts. 

- Strong copywriting skills and a good eye for content trends and aesthetics. 

- Track KPIs and prepare weekly/monthly performance reports 

- Familiarity with analytics tools (Meta Business Suite, TikTok Analytics, etc.